Behind every successful business is a set of brand and marketing strategies that help strengthen its relationships with its employees and clients. One such strategy is corporate gifting – the practice of creating a touchpoint with employees, clients and prospects through the use of gifts.
A thoughtful corporate gift can convey the significance of the relationship between the organisation and the intended party, reflecting a sense of gratitude and appreciation towards the receiver who has contributed to a business’s progress. As such, you’ll want to ensure that the gift perfectly encapsulates your thankfulness. Finding such a gift is going to be challenging, especially with all the options and ideas now available online and retail.
If you’re stuck and are not sure how to get started, here are 3 golden rules you may want to follow when finding your ideal corporate gift!
1. Choosing the right corporate gift
Now that businesses are taking over the online space, your sources are no longer limited to brick-and-mortar any longer. You currently have a more extensive range to choose from, and it might overwhelm you at first.
Before you stress yourself out, there are 2 core things to think about: your receiver and the occasion. These two will significantly help you narrow your options, helping you find a gift relevant to both the receiver’s line of interest and preferences and the occasion. Make sure to head down to the wholesale corporate gifts supplier of your choosing to ensure that the quality of products meets your standards, lest they do the opposite of your intended purpose and leave out a poor impression instead.
2. Personalise & Deliver
Corporate gifts should reflect the business’s consideration and appreciation it holds towards the receiver. If you are able, understanding each of your employee’s or client’s personality will help you figure out what gifts you should get and also how best to personalise them. Nothing screams “Thank you” and “Let’s strengthen our relationship” better than giving something that hints that you care. Suppose you’re opting for a notebook as your chosen corporate gift. In that case, you can engage with a notebook printing supplier in Singapore to add in designs that the receiver is sure to fancy. After all, who wouldn’t want a one-of-a-kind gift?
You may also want to consider presenting these gifts personally to those you have direct contact with, which will help establish favourable impressions, thus encouraging the strengthening of bonds and relationships.
As with any other purchases, you’ll want to start your corporate gift hunting by establishing a price range that you are comfortable with. If your superior has given you a spending limit, ensure that you don’t go over the limit, or you may not have enough to go around.
Corporate gifts are a way for companies to better interact and connect to a broad clientele, alongside their employees. Strengthening your relationship with the intended parties will not only give you better business prospects, but its positive effects will accumulate as your business progresses.
If you’re not quite sure where to look for corporate gifts, let the seasoned professionals help you! At Nanyang Gifts, we take pride in our extensive catalogue of corporate gifts and merchandises for you to choose from – you’re guaranteed to find one that ticks all your boxes. Kickstart your hunt for the perfect corporate gift with Nanyang Gifts! Contact us today!