Corporate gifting is a powerful strategy that can be leveraged to grow your business, whether it is to promote your brand, generate sales or gain trust from important stakeholders.

For starters, it’s safe to say that everyone loves to receive gifts, regardless of whether or not it’s done as a surprise, mainly because they’re primarily associated with good things like celebrations or recognition. Leaving a positive impression is the fuel that drives the practice of corporate gifting, and if you still can’t find a reason to get started, here are 3 ways that it can drive business growth.

It Strengthens Relationships

Companies form plenty of relationships throughout the lifetime of their existence, all of which must be maintained and nurtured. These parties include employees, customers, stakeholders, and business partners, to name a few.

As a business owner, it is important to not just generate new sales but also strengthen your existing relationships, given their importance to the company’s current operations and future growth. Presenting clients with delightful gifts during certain occasions, such as the holidays or business anniversaries, is one way to let them know that you’re grateful and appreciate them wholeheartedly.

Apart from that, corporate gifts can also signify that you recognise the value of their support and efforts, ultimately putting your business in a good light. This advantageous position would mean that they’ll likely continue working with the company down the line.

It Helps Establish The Brand

One of the key reasons why businesses send out corporate gifts is to boost their brand awareness. This goal is something that corporate gifts excel in achieving – the more relevant and memorable that your gifts are to the people you give them to, the more likely they are to remember, shout about your brand to others and remain loyal to your business.

Going for more customised corporate gifts is arguably the best method to achieve this objective (think t-shirts, umbrellas, tumblers, caps, tote bags and more). If you have no experience with printing, it is best to work with a notebook printing supplier who can source quality items and work with your company logo to come up with something unique.

It Motivates The Team

Without a doubt, employees are one of the most critical assets of any company, given how they’re responsible for keeping the wheels of the business moving. A business can have the most efficient processes in place and be fitted with the latest equipment. However, they still wouldn’t be able to propel the business forward without hardworking and dedicated employees.

To ensure that the business maintains its trajectory, its employees must be well taken care of. Apart from the usual benefits and other incentives, another way that business owners can motivate and encourage their employees is through corporate gifting. This strategy is an excellent way of letting them know that their efforts don’t go unnoticed and that the company appreciates all the work they put in day in and day out. Additionally, you can use corporate gifts as a way to reward key achievements by the team which will motivate them to push harder and excel more in what they do.


Giving out corporate gifts might seem like an unnecessary expense, but it should be seen more as an investment; helping a company grow by keeping the partnership with its connections strong.

If you’re looking for a corporate gift wholesale provider in Singapore, then look no further than Nanyang Gifts. We house everything from gadgets and lifestyle essentials all the way to their packaging and customization. Request a quote from us today to get started!

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