Managing a good business is akin to a well-oiled machine. It requires plenty of things to come together and work harmoniously to create something that runs well and remains operational for as long as necessary.

Given how the corporate space is ever-changing like everything else in life, adopting new practices is expected to become part and parcel of running a modern business venture.

One of these practices that have now caught on is corporate gifting. Read on to learn how sending presents benefits the brand in the short term and down the line.

The short-term benefits

It makes an excellent first impression

Everyone knows that first impressions matter. Making a good first impression to new clients or partners is an opportunity that no one should pass up since it often can dictate whether your business relationship with them becomes strong and long-lasting or falls through in just a short period.

Beginning a corporate relationship on the right foot sets a positive tone for your future of working together. Still, it’s important to note that maintaining this warm feeling between the other party requires consistency, whether through follow-up corporate gifts or any other means.

Retain and impress existing clients

There’s nothing more impressive than a business partner that remains as humble as they were on the first day despite all the growth and success they’ve accrued. Being consistent with gift-giving and showing appreciation to existing clients can significantly impress them and consequently retain them as the business’s clients.

Given how starting over and trying to get new clients can be rather challenging at times, striving to keep those you already know and have dealt with is comparatively a more uncomplicated endeavour.

The long-term benefits

Nourish a healthy partnership

Business relationships are just like any relationship-they require time and effort to nurture and preserve. Since business relationships are essentially no different from a partnership, it’s crucial to keep the connection between the business and the other party robust and sturdy, especially if their contributions or even their business alone is vital to your operations.

Corporate gift-giving seasons and other holidays present the perfect opportunity to connect with these partners and let them know that you care for them even outside of work. No matter the geographical distance between you and them, a corporate gift can bridge the gap and make them feel close to you.

Attract new clients

Depending on your business’ industry, along with the nature of the relationship of your corporate partners, consistent corporate gifting is undoubtedly effective at attracting new clients, especially if they’re customised for each recipient.

Branded corporate gifts that can impress even those who aren’t the recipients are sure to stand out from the crowd and get the attention of potential clients that will be amazed at the care and thought put together on the gift alone. Since anything that comes from a company reflects its image, delighting your clients with a gift would give them confidence that engaging in business with you is sure to be worthwhile.


Corporate gift-giving is a flexible and highly effective business strategy that indirectly helps companies in their lifelong journey towards tremendous success. With both short and long-term benefits to take advantage of, there’s no better time to get started with corporate gifting than today!

If you’re ready to reap the myriad benefits of corporate gifting, give us a call here at Nanyang Gifts! As Singapore’s prime wholesale corporate gifts provider, we offer a grand selection of unique and affordable gifts to delight your corporate partners, from modern and handy gadgets to lifestyle items.

Apart from quality gifts, we also provide cheap notebook printing in Singapore that you can customise for other recipients, such as your employees! If you now have a few gift ideas in mind, don’t hesitate to reach out to us today at +65 6282 1225 and let our team make them a reality!

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