Receiving a gift is undoubtedly a powerful experience; it creates a sense of connection to the giver and creates positive associations with a person or a brand. Thus, it’s no wonder why companies and marketers have long relied on the power of gifting to secure better relationships, whether it’s with potential and existing clients, or even with employees.
In order to maximise the benefits of corporate gifting, you’ll want to create a gift strategy. If you’re not quite sure how to approach this, not to worry! Here are 3 things worth considering when you decide to plan your next corporate gift strategy.
As the saying goes, timing is everything. The end of the year holiday season is typically when companies will gift their clients and employees a gift. Whilst there is nothing wrong with marking the end of the year with gifts, doing so may just be the pitfall to your gift strategy. Since your clients and employees are given a gift at the same time every single year, it may develop into something that is to be expected whenever the time rolls around.
If you wish to surprise and really make an impact, you can give your gifts at other times – nobody is stopping you! Opt for momentous and significant events, such as the first win or a successful dealmaking, so that your clients and employees won’t be taken aback by the sudden and random gift. Alternatively, you can also choose to send a series of gifts over the year to show even more appreciation.
Part of what makes a successful gift is its decoration; after all, the first impression counts. Consider how you want your gifts will be decorated. Before you make the mistake of printing your company logo, always remember that the item you’re giving away is a gift. An item with your logo or marketing message will be relegated to an advertising merchandise instead, effectively defeating the purpose of showcasing your appreciation and thanks to the receiver.
If you truly wish for a memorable gift, you can simply opt for personalisation! For instance, if you’re opting for notebooks for your corporate gift, you can engage with a notebook printing supplier to personalise it with your client’s or employee’s name. They are bound to feel appreciated when they receive a one-of-a-kind item!
When hunting for the perfect gift to give your employee or client, you’ll want to look for higher ticketed items as opposed to items you can purchase in large quantities to get a price “break”. No client or employee would feel appreciated with a ballpoint pen that costs $1 each.
To figure out exactly how much you should be spending on such gifts, the first thing you’ll need to do is setting up a budget. Doing so will help you know the appropriate amount that works best for your company, strategy and program. Certain things to consider when creating the budget are the number of years of continued business or service, the nature of the program and your desired results, customer lifetime value and the amount of money you can set aside for the program.
You’ll also want to spare a second or two to think about the type of gifts that would best suit both your budget and your client’s or employee’s preferences. Luckily, wholesale corporate gift suppliers have an extensive catalogue of gifts to choose from, so you won’t have to worry about having limited options!
Corporate gift strategies, whilst not necessary, offer numerous benefits that will only indirectly boost your business even further. If you wish to include it in your business, take time to ensure you have a strategic plan in place. Doing so will help you strengthen relationships and bonds with your clients and employees, which will help you grow your bottom line in the long term.
If you ever need help in finding a gift that best encapsulate your appreciation and gratitude, we’re here to help! Start your corporate gifting journey at the right foot with Nanyang Gifts! Contact us today!