Giving away gift items with company logos printed on them is now one of the best ways to put your business out there. Everybody loves receiving free stuff – and by printing your company logo on the items you give away, you’re essentially advertising your business in a less costly way. These days, you can already print on a lot of different items, including tumblers or water bottles.
Custom water bottles in Singapore are very popular because, aside from being convenient and functional, they’re also a fantastic choice for corporate gifting. However, to make sure you make the most out of your water bottles, it’s important to carefully plan how you’ll print your company logo on them. To help you, this article will share some ideas on how you can effectively customise water bottles with your logo.
Step 1: Designing a logo
- Make your business clear
The first thing that you must think about is what your logo needs to have. This means what details or information should be included on your logo, such as the name of your business, the year it was founded, and even your company’s contact information. As much as possible, eliminate slogans and other unnecessary details to keep the information at a minimum.
When customising corporate gifts with your logo, it’s essential to convey your business in the clearest possible manner. Ask yourself what you want your clients to think when they pick up the water bottle. At the very least, the water bottle should be able to say what your business is and what you do.
- Select colours that match your branding
Branding is about creating a coherent message that flows seamlessly throughout your marketing materials. Your clients must know who is behind every piece of marketing you do without necessarily placing your company name at the front or centre.
When customising water bottles with a business logo, you should keep the same colour as your branding. You can do this by matching the colour of the font you use to that of your logo. Ultimately, it’s necessary to streamline your branding to make a connection beyond the water bottle in your client’s hands.
- Do away with complex logos
One of the biggest mistakes companies make when coming up with their logo for printing is selecting a complex one. However, a complex logo doesn’t go well on a small label. Besides being overwhelming, a complex business logo can discourage your clients (and potential clients) from looking at it and considering its message.
Hence, if you believe your business logo is just over-the-top, talk to a designer about simplifying it without eliminating a lot from the existing branding. You can come up with a powerful message without necessarily overwhelming your logo design, and this should be your goal.
Step 2: Choosing the tumbler material
Stainless steel, aluminium, glass, and plastic are the four materials that are frequently used in water bottle design. You might be searching for an insulated water bottle or one with the best filter. Or maybe you want something that is particularly durable or attractive. Each has advantages and disadvantages, so try out a few to see which features are most vital for your specific needs.
- Stainless steel
A growing number of people are using stainless steel water bottles as environmental concerns over plastics increase. Stainless steel is an excellent material for hikers and other outdoor enthusiasts due to its durability and eco-friendliness. Another appealing feature of stainless steel is its ability to withstand intense heat for an extended period of time. This is a fantastic choice if you’re looking for the hottest (or coolest) water bottle.
Aluminium is the finest choice for people who are always on the go – both athletes and tourists will like its portability and simplicity. Most aluminium water bottles have been designed to be easy to attach to a bicycle, backpack, baggage, or belt. Aluminium is incredibly light and portable, but it lacks the insulating and long-lasting qualities of stainless steel.
Even though they are not suitable for workouts or outdoor use, glass water bottles are a very environmentally responsible giveaway or gift-giving solution if you want to make a polished presentation. Their hard, smooth surface provides a beautiful backdrop against which your company logo can be shown. Just be sure you don’t drop it – even the strongest glass water bottle won’t withstand a run-in with a hard surface.
Plastic remains the material of choice for the majority of water bottles because of its versatility, affordability, and convenience. Many plastic water bottles are now kid-safe, practical for homes and offices, and long-lasting despite frequent use. They are also portable for travel and sports. Of course, plastic has advantages and disadvantages, just like every other material.
Water bottles are excellent items for corporate gifting and promotional giveaways. Aside from their convenience and functionality, water bottles allow you to make your brand more known by printing your business logo on them. However, to ensure the effectiveness of this marketing effort, you should carefully plan how you’ll customise the water bottles with your logo and ensure you choose the right material for your needs.
If you’re on the lookout for the most high-quality customisable water bottles for your marketing plans, Nanyang Gifts is the place to be! We’re a reliable supplier of premium gift items that’ll surely amaze your clients or employees and help level up your marketing efforts in no time. Reach out to us today to learn more about our products.