Giving high-quality, personalised gifts to your existing and potential customers will help increase your business’s return on investment (ROI). Nowadays, many companies spend a great deal of money to purchase valuable and unique gifts for their customers to improve their brand reputation and cultivate loyalty among their clientele. To achieve such a goal, these gifts are usually imprinted with the companies’ logos.

However, keep in mind that when sending out corporate gifts, choosing the right items is very important. Your company can achieve a higher ROI and a more solid brand image if you have an effective and well-thought-out corporate gifting strategy. In this article, we share some of the best tips you should follow to ensure that your corporate gifting campaign results in a positive ROI for your business.

1. Send the right type of gifts

The right corporate gifts catch the interest of your target audience. Typically, the ideal gifts are those with great promotional potential, such as when they can be imprinted with the logo of the company and can generate numerous impressions when utilised in public. Some classic examples of such gifts are custom water bottles, mugs, T-shirts, jackets, umbrellas, and sling bags.

Sending the correct type of gifts will ultimately satisfy your recipients and help generate a better ROI. Generally, people appreciate gifts better when personalised or tailored according to their interests. For example, if your target audience consists of tech-savvy consumers, giving them power banks as a corporate gift in Singapore is an excellent idea. The more thoughtful your corporate gifts are, the higher the potential ROI.

2. Encourage consumers through a CTA

Everybody loves free items. According to a research study, around 60 per cent of individuals leave a positive review about a brand after receiving a freebie from them. However, if you want the positive impression of your company to translate into higher revenue, you need to make sure that people know what action to take next after coming across your brand. You can do this by providing clear calls to action (CTA).

Including a clear CTA button on your company’s website and different social media channels will increase traffic and generate better overall sales and ROI. Moreover, if consumers receive a useful and personalised gift by simply clicking the CTA button, they are more likely to form more emotional and profound connections with your brand.

3. Attract new customers and retain the existing ones

Acquiring new customers is essential in business. However, maintaining connections with existing customers and retargeting older ones is equally crucial to boosting your ROI. Indeed, based on a study, recurring orders from loyal patrons can increase a company’s revenue by 16 per cent.

One of the most effective ways to make customers stay with you or return to your brand is to make them feel appreciated through occasional gifts, freebies, special discounts, coupons, promotion codes, and thank-you notes. By making your customers – both new and existing – feel valued, they are likely to stick with your brand for a long time. The more loyal customers your business has, the higher your long-term revenue will be.


Sending out corporate gifts can bring many different benefits to a company, such as boosting customer loyalty, turning a one-time lead into a long-term relationship, and generating higher revenue. However, to make sure that your corporate gifts lead to increased ROI, it is essential to develop a well-crafted corporate gifting strategy that includes choosing the right gifts, utilising effective CTAs, and placing equal importance on new and existing customers.

If you are looking for premium yet affordable items you can use for your corporate gifting campaign, look no further than Nanyang Gifts! We are a leading supplier of various cost-effective and unique products that are ideal for corporate gifting, such as T-shirts, jackets, caps, notebooks, keychains, mouse pads, power banks, thumb drives, Bluetooth speakers, custom laptop sleeves, mugs, and custom water bottles in Singapore. Feel free to visit our website or contact us today to find out more.

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